Fedrigoni Calendar Brief - Concepts

These are my initial ideas for this brief. I have had a few ideas over format, concept and layout and have settled on two designs to take further.

1. Format - File, such as on a computer or in a filing cabinet. Suitable as a desktop calendar.
Concept - Each monthly page is slipped into a side panel on the front section & the dates can be seen through the cut out section of the front panel. The customer would receive a pack of a years worth of months to be placed into the calendar. Each month is cut from a specific coloured paper/textured paper from the Fedrigoni paper range.

2. Format - Colour/paint swatch booklet. Such as the pantone ones used by designers and printers.
Concept - Each monthly page has perforated dates that can be pushed out, once the day has passed and then each month is perforated and can be removed to reveal the next month. Each month is cut out throughout the whole calendar and reveals the next month below, as they are all in the same place. Each month is cut from a specific coloured paper/textured paper from the Fedrigoni paper range.

Leeds Library Promotional Campaign - Visit

Below are some of the photos I took while visiting Leeds Library as research for my library promotion brief. I arranged it all by email with the council and Leeds Library, then I was allowed to take photos inside the whole building...as long as I didn't block the stairs (a health and safety thing) These photos are inspiration for colour schemes for the brief, images I could use for the redesigned promotional imagery and ideas about the history of the building and the facilities it provides.

Fedrigoni Calendar Brief - Initial Ideas

Fedrigoni Calendar Brief

(EDIT this brief is my final developed brief that has gone through changes throughout the project and the work following this post starts from my ideas before the final brief details from above were changed, which then develops to suit the above brief)

Lampshade Packaging Designs

Initial Ideas (photographs of sketches)

Leeds Library Promotional Campaign - Sketches

Below are my initial ideas for concepts and ideas that I can use to create products for my brief to promote the library. These things include library signage, leaflets, flyers, posters, bookmarks, web buttons, shelf signage and window pieces. I would like to create promotional products that spread across a variety of contexts throughout Leeds City Centre. I have also included the brand colours currently used by Leeds City Centre Library, as I think these should be considered when designing my promotional items.

Leeds Library Promotional Campaign - Concepts

Below you can see my initial brainstorm and ideas about what I want or could do with this Leeds Library Promotional Campaign. I will need to take into consideration the audience, the content, what can and can't be said or shown by Leeds City Council (as this would be a consideration if it were a live brief)

Leeds Library Promotional Campaign - Email

As I wanted top get a good insight into the library , its history, its benefits and its appeal to the public, I wanted to visit the library to photograph some of the architecture, signage and anything else I found inspiring for my brief. Following are the emails sent between me and Kathryn Flood of Leeds Council to ask about taking photographs as research for my brief, with the possibility of using them for a promotional leaflet and on my personal website.

Kathryn Flood (KF)
"Hello Jonathan. Your request to take photographs at Leeds Central Library has been passed to me for a response. Please could give me more info on what the information will be used for and where will you be promoting and advertising Central Library, before we can agree to allowing you to take photos in the building. Thanks Kathy"

Jonathan Chapman (JC)
"Hi Kathryn. The photographs would mostly be used as research and might be used to put into a leaflet that I would design to promote the library and its facilities. None of the work I produce will be printed commercially but the photographs would also be for personal use, if relevant, such as in my portfolio. The promotional pieces I will be producing for the library would be theoretically distributed to local areas of interest and businesses while also producing some designs for signage and interior promotional pieces to be used on the central library windows. Thanks, Jonathan"

(KF)

Hi, That sounds ok, if we could have a finished copy it would be good. When were you thinking of coming to take photos, and where in the building?, just need to make sure Health and Safety issues are taken into consideration. If you can let me details I can let staff know. Kathy

(JC)
Hi, Would Tuesday 23rd Feb be OK to come and take the photos? I would like to take photos of the main staircase and entrance, the tiled hall, the art library and the central lending library area. Thanks, Jonathan.

(KF)
Hi, The best time to visit would be 9 -11am, before the library gets too busy, as we are open to the public, you would need to ask permission in the Tiled hall before taking photos, and also not to block the stairs are they are an evacuation route. Hope this helps, Kathy.

(JC)
Hi, That's great, thanks, I will be there for 9am tomorrow morning then.
Do I have to let anyone know that I am there or am I fine to start taking photos as soon as I get there?

(KF)
Hi, The Head Porter has been informed, if you could enter through the basement door and mention to the staff in the office, it should be ok. Kathy.

(JC)
Thanks and thanks for all your help! Jonathan.

Leeds Library Promotional Campaign

These are my initial ideas for the Leeds Library Promotion brief. I aim to promote the library by creating imagery for a promotional campaign and then show how this would be utilised in several contexts to promote and advertise the library to the local people of Leeds. (below is the brief)

Alice In Wonderland - Book Cover Design - Final printed covers / Dust jackets

The cover below shows the final printed cover underneath one of the papercut dust jackets. I think the following printed design adds more of a luxurious feel as the subtlety of the satin printed stock against the matt papercut dust jackets creates an illusion of a spot varnish type finish. I feel this adds more of a 'collector' appeal as it looks more of a special limited edition.

Alice In Wonderland - Book Cover Design Final covers - Printed

Below is my final chosen design for my printed covers. I felt keeping them all the same underneath the dust jackets was appropriate as more than one design would deter the attention away from the papercut jackets, which was the focus. These simple covers have been designed to be able to be used as stand alone covers, as well as understated designs underneath the dust jackets. This also creates a more collectors item of the dust jackets and the covers are just a general design to be used, where as the dust jackets are to be collected.

Alice In Wonderland - Book Cover Design - printed cover experiments

The experiments below have a white piece of paper between the dust jackets and the printed jackets - I tried this to block out the text on the back cover and to have a white backdrop for behind the papercut dust jacket toppers. I feel this makes the covers feel too busy though and as the printed covers icon alignment is out of place too, I have also tried to remove the white icon from the front of the cover and the white paper between the covers to replace it with a matt finish, all black cover (with the needed text still, obviously) which you can also see below.





I like the subtle effect the matt finish has but I think they need more of an impact, so I will try a satin finish for a faux spot finish look.

Alice In Wonderland - Book Cover Design - draft printed covers & changes

This is my first final printed and designed cover. After printing it I realised there were some adjustments to be made such as adding international pricing, the potential for adding a drop, moving the puffin logo on the back cover, as it is too close to the logo on the spine and adding more black at the top of the cover to act as a backdrop between the papercut toppers on the dust jackets.


The images below are print outs after the adjustments mentioned above.




The images below show where the final covers have been measured slightly out and this causes the covers to buckle up and not close fully. It also shows the mis-alignment of the icons with the papercut covers, which I will fix.