Ikea Catalogue Brief - Final Papercut Photographs

Below you can see the final papercuts I created for the IKEA brief. The final images are the bottom two designs and the images directly below are the detail shots of the papercuts.

Ikea Catalogue Promotion - Presentation Boards

Ikea Catalogue Promotion - Context Photos

Magazine advert & insert photographed in context in House and Home magazine.

Ikea Catalogue Promotion - Final Magazine Insert

This is my final magazine insert printed onto a similar material to a glossy magazine - this will then be photographed in a home/decorating magazine for a context photograph.

Ikea Catalogue Promotion - Magazine Layout & insert Development

Using my digital designs that I have used for the billboards I have created a full page magazine advert and an A6 insert (EDIT context photos can be found here) below you can see some experimental designs and the final design at the bottom.

Ikea Catalogue Promotion - Billboards

These are some development images of the billboard context imagery. Again I have stuck with the line art and simple bold layout as I feel this is best for Ikea.

Ikea Catalogue Promotion - Initial Magazine Advert & insert Layout

This is my initial digital design for the magazine advert, that will also be used as a small magazine insert. I decided to not use the photographs of the papercuts as I felt they were not that successful, plus after looking at other Ikea billboards and promotional material, they usually have something pretty minimal and simple. I have decided to use digital designs (that I would and could create papercuts of) as I think the papercuts, work well in concept and principal, but I don't feel they are needed and I feel as though this simple "line art" type design suits Ikea better, simple, no nonsense and bold.

Ikea Catalogue Promotion - Photos of Silhouette Development/Experimentation

Below you can see my papercut silhouette designs all in white, photographed, with added digital designs. I chose to use a light blue background as it would make the white papercuts stand out and would also fit with Ikea's brand colours of blue and yellow. I have decided to use the concept of adding page numbers of the catalogues products and the exact pages of where each item can be found, along with the phrase "Know what you wan? Know where to find it!" all the text and visual elements on the layouts are digital and only the furniture are papercuts. I eventually decided to use a folded over page type visual as I thought this was reminiscent of when you look through a catalogue or magazine and fold over a page that has something you like on it.