Ikea Catalogue Promotion - Initial Magazine Advert & insert Layout

This is my initial digital design for the magazine advert, that will also be used as a small magazine insert. I decided to not use the photographs of the papercuts as I felt they were not that successful, plus after looking at other Ikea billboards and promotional material, they usually have something pretty minimal and simple. I have decided to use digital designs (that I would and could create papercuts of) as I think the papercuts, work well in concept and principal, but I don't feel they are needed and I feel as though this simple "line art" type design suits Ikea better, simple, no nonsense and bold.