Leeds Library Promotional Campaign - Changed Imagery
After designing new layouts with the cut letters in black & white, I decided to go back to the cut out text in the books, but have those photos in black & white. This will make the designs cheaper to print, while still keeping the sophisticated element and I also changed the address on the promotional designs to the phone number of the library as this is more of an appropriate call to action for the contexts, for example on a banner in Leeds city centre, it will be easier to take a phone number than write down an address for example. Once I have experimented with layouts and typography in association with the changed imagery I will upload photos.
Labels:
FMP,
Leeds Library Promo Brief
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