Ikea Catalogue Promotion - Typography

I have experimented with several typefaces that I feel will work well with Ikea's branding and typeface. I have also thought about legibility and the uses the typography will have. As you can see below, I have looked mostly at sans serif typefaces as I feel they will be easier to read on billboards, signs and promotional material. For the moment I have chosen to experiment with Futura, Helvetica, Helvetica Bold, Arial and Gill sans.