Ikea Catalogue Promotion - Crit Feedback

After experimenting with the catalogue, cutting out products to pop up, text to pop up and photographing these ideas, people said that the typography created the most interesting visuals to promote the catalogue. I feel this too, but I think it may detract away from the typography required by the brief. I would like to try to use something more image based to make the focus the text of the brief, instead of the text in the image.