As I mentioned in this blog post here. I have taken a phrase from Ikea's catalogue and added my own words onto the end of it to create a tagline for the promotional material.
Ikea say -
"Know what you want?" - which is in the actual catalogue.
...and I added -
"Know where to get it" - I thought this was simple, succinct and effective as this promotes the actual catalogue with the idea of including page numbers to let people know where to find things. (which I experimented with in my digital and papercut designs earlier) therefore providing an easy call to action - the customers just have to find the page in the catalogue.
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